completely. The intermediaries, such as the labels and producers along with distributors no longer have to play a part in the process. They can be entirely circumvented and the music can still reach the intended audience. Of course, this allows a new type of freedom but also more responsibilities from the part of the artist.
Artists can choose to deal with all the economical realities of their work. They need to manage their own promotion, concerts, PR and everything else that concerns the business side of the enterprise. At the same time, if those realities are managed correctly, the artist can easily make a living of his own music, even if he isn’t supported by a label.
Labels, on the other hand, having their business portfolio slowly shrink and disappear, have focused on other types of music promotion that fits their interests. Many of them have had to develop online platforms in order to distribute their artists, while the claims regarding the amount of money they should receive from the artist can no longer have the same amount as before. Music promotion is a new business entirely and it no longer responds to the concerns of large companies but rather the concerns of the artists and consumers. More than ever, the money in the industry come from the live concert rather than from the selling of records, and only the best bands can manage to find sufficient buyers for classic album types.
Of course, as the vinyl has never completely disappeared, either CDs or other formats will ever go away for good. There will always be an audience for those types of
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