As a hand crafted Swiss based luxury watch brand, Maurice Lacroix has long enjoyed a high grade of prestige and exclusivity that distinguish the company among the fierce competitions.
Maurice Lacroix has expanded drastically to cover sales in more than 45 countries though it comes with an early history dated back only to the 1975 in Switzerland. Quintessential machinery, super Swiss watchmaking techniques, the latest technologies and advance methods of testing are usually applied in the manufacturing process to produce watches of excellence for the public. Different from other name watch brands, Maurice Lacroix watches are only designated at some retail locations and cannot be purchased online. These watches are alluring for their exclusivity, and they are quickly snapped up by avid fashion afficionados since their launch into the market.
Maurice Lacroix watchmakers’ level of knowledge and passion in watchmaking can be best displayed by the accuracy and detail that is applied into each watch. Each timepiece is meticulously manufactured in the brand’s own manufacturing workshops, and stringent tests are carried out before their debut into the market.
During its development, the company has spared no effort in improving its watchmaking techniques either by ameliorating the construction of the watch movement or regulating accurate retrograde timepiece displays.
Some well known watch collections manufactured by the brand are Calypso, Divina, Les Classiques, Masterpiece, Selena and Miros. The brand has also devised some collections that are particularly targeted at women, while other collections attach more importance to the innovative design. Regardless of the design, the delicate details of each watch comes into play in differentiating Maurice Lacroix watches.
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